My approach
I design experiences to create an emotional connection between businesses and the customers they serve. I use design thinking and processes to solve problems and make the seemingly complex into simple, useful and elegant solutions.
I design experiences to create an emotional connection between businesses and the customers they serve. I use design thinking and processes to solve problems and make the seemingly complex into simple, useful and elegant solutions.
Good design begins with a team working towards a better understanding of the problem they are solving, who they are solving it for, the system it fits within and an exploration of as many ways to solve that problem as possible with powerful tools like pen, paper and brains.